PPC Manager, Senior Living (Remote, New York)

Blacksmith Agency; New York (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

Blacksmith Agency is seeking a PPC Manager, Senior Living, to own paid media for a book of senior living clients. You will lead budgeting, bidding decisions and the narrative behind the results on client calls.

You will run Google Ads, Meta, LinkedIn and Microsoft Ads, execute creative tests, measure conversions, and develop 90-day roadmaps. This role requires strong English on live calls and experience with multi-location accounts.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns yourself.
• Proven record of moving ROAS, CPA or pipeline numbers.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and testing.
• Ensure accurate conversion tracking with GA4, tag manager and platform pixels.
• Develop the 90 day and quarterly roadmaps for each client and narrate the numbers on calls.
• Drive account growth through retention and upsell.

Skills

ROAS optimization

CPA reduction

Agency client management

Clear spoken English

Strategic decision making

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Advertising

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.