PPC Manager, Senior Living (Remote, Phoenix)

Blacksmith Agency LLC; Phoenix (AZ); Remote; USD 70,000 - 120,000; Full time

Job summary

Blacksmith Agency LLC is seeking a PPC Manager, Senior Living, to own paid media for a portfolio of senior living clients. You will drive targeting, budgets, roadmaps, and the narrative when clients ask why decisions were made, acting as the strategic voice in client calls.

Qualifications include 3+ years hands-on Google Ads and Meta experience, a track record of improving ROAS/CPA, agency experience across multiple clients, and clear English on live calls with US clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA/pipeline improvements with examples.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or multi-location businesses is a strong plus.

Responsibilities

• Own paid media for senior living clients across Google, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Set up and trust GA4, tag manager and platform pixels for conversion tracking.
• Develop 90-day and quarterly roadmaps and articulate the numbers on calls.
• Grow accounts through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

ROAS improvement

Tools

GA4

Tag Manager

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.