Paid Media Manager, Senior Living (Remote, Philadelphia)

Blacksmith Agency LLC; Pennsylvania; A distancia; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

Blacksmith Agency is seeking a Paid Media Manager, Senior Living to own paid media for senior living clients across Google Ads, Meta, LinkedIn and Microsoft Ads. You will manage targeting, budgets, bidding decisions and the narrative you present on calls.

As the strategic voice at the table, you will craft the 90‑day and quarterly roadmaps, test and scale campaigns, and drive account growth through retention and upsell. Strong English for live calls with US clients is required.

Formación

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Proven track record of moving ROAS, CPA, or pipeline numbers.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsabilidades

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Conversion tracking and attribution with GA4, tag manager and platform pixels.
• Develop 90‑day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell and long-term relationships.

Conocimientos

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Herramientas

GA4

Tag Manager

Pixels

Descripción del empleo

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.