PPC Manager, Senior Living (Remote, Los Angeles)

Blacksmith Agency; California; À distance; USD 70 000 - 120 000; Plein temps

Résumé du poste

Blacksmith Agency LLC is an AI-first digital agency seeking a PPC Manager, Senior Living to own paid media for senior living clients. You will lead targeting, budgeting, roadmap development and storytelling when clients ask why decisions were made.

You serve as the strategic voice in client conversations and make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, handle budget allocation and testing, and ensure robust conversion tracking.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA/pipeline improvements.
• Agency experience across multiple clients.
• Excellent spoken English with US clients.

Responsabilités

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Manage budget allocation, bidding, targeting and creative testing; decide when to kill a campaign.
• Ensure accurate conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Connaissances

Google Ads

Meta Ads

Campaign optimization

US client calls

Agency experience

Outils

GA4

Tag Manager

Pixels

Budgeting tools

Description du poste

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.