PPC Manager, Senior Living (Remote, Austin)

Blacksmith Agency LLC; Austin (TX); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC seeks a PPC Manager, Senior Living to own paid media for a portfolio of senior living clients. You will guide targeting, budgeting, roadmaps, and narrative during client discussions.

Join an AI-first digital agency where you manage campaigns across Google, Meta, LinkedIn and Microsoft Ads, ensuring ROAS growth and thoughtful campaign kill decisions. Remote work is supported for US/Canada/South Africa, with an emphasis on clear client communication.

Qualifications

• 3+ years hands-on Google Ads and Meta campaign management.
• Track record of improving ROAS, CPA or pipeline metrics.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and testing.
• Set up and verify conversions with GA4, Tag Manager and platform pixels.
• Develop 90 day and quarterly roadmaps and explain the numbers.
• Drive account growth via retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

English (US clients)

Tools

GA4

Google Tag Manager

Platform pixels

Job description

Blacksmith Agency

• Marketing


• Full time


• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.


• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.


• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.


• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.


• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.


• A record of moving ROAS, CPA or pipeline numbers you can walk us through.


• Agency experience across several clients at once.


• Clear spoken English with US clients on live calls.


• Paid media for senior living or similar multi-location businesses is a strong plus.