PPC Manager, Multifamily (Remote, San Francisco)

Blacksmith Agency LLC; San Francisco (CA); Remote; USD 90,000 - 140,000; Full time

Job summary

Blacksmith Agency is seeking a PPC Manager, Multifamily to own paid media for a portfolio of multifamily clients across Google Ads, Meta, LinkedIn and Microsoft Ads. You set budgets, bidding strategies, testing plans and craft the narrative for client calls.

You bring 3+ years hands-on Google Ads and Meta experience, a track record of ROAS and CPA improvements, agency multi-client work, and clear spoken English for US-based calls. This role is remote-friendly for US/Canada/SA.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA/pipeline improvements.
• Experience managing multiple clients in an agency.
• Excellent spoken English with US clients on live calls.
• Experience with multifamily or multi-location paid media is a plus.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution using GA4, Tag Manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.