PPC Manager, Multifamily (Remote, Los Angeles)

Blacksmith Agency; California; Remote; USD 70,000 - 120,000; Full time

Job summary

Blacksmith Agency LLC is seeking a PPC Manager, Multifamily to own paid media for a book of multifamily clients. You will lead targeting, budgets, roadmaps, and the narrative during client discussions, acting as the strategic voice and decision-maker.

Requirements include 3+ years hands-on Google Ads and Meta experience, a track record of ROAS/CPA improvements, and agency experience across multiple clients. Clear English on live calls with US clients is essential.

Qualifications

• 3+ years hands-on in Google Ads and Meta advertising.
• Proven ROAS/CPA improvements and performance gains.
• Agency experience across multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for multifamily accounts across Google, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and creative testing.
• Set and communicate the 90-day and quarterly roadmaps per client.
• Track conversions with GA4, Tag Manager and platform pixels; report results.

Skills

Google Ads

Meta Ads

Agency experience

Live client calls

Tools

GA4

Tag Manager

Pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.