PPC Manager, Multifamily (Remote, San Diego)

Blacksmith Agency; San Diego (CA); Remote; USD 85,000 - 125,000; Full time

Job summary

Blacksmith Agency LLC is an AI-first digital agency seeking a PPC Manager, Multifamily who owns paid media for a book of multifamily clients—managing targeting, budgets, roadmaps and client storytelling on calls.

You will lead paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids, test creatives, track conversions with GA4/Tag Manager, and build 90-day plans that demonstrate clear value to property owners and managers.

Qualifications

• 3+ years hands-on in Google Ads and Meta advertising.
• A track record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience managing several clients concurrently.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

US English

Tools

GA4

Tag Manager

Microsoft Ads

Job description

Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.