PPC Manager, Multifamily (Remote, Raleigh)

Blacksmith Agency LLC; Raleigh (NC); Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Multifamily. You will own paid media for a portfolio of multifamily clients, guiding targeting, budgets, and the narrative when clients ask why decisions were made.

You’ll be the strategic voice at the table and make the calls. The role focuses on Google Ads, Meta, LinkedIn, and Microsoft Ads, with emphasis on performance metrics, attribution, and growing long‑term client relationships.

Qualifications

• 3+ years hands-on in Google Ads and Meta with direct campaign management.
• Proven ROAS, CPA or pipeline improvements with documented results.
• Experience working with multiple clients in an agency setting.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for multifamily accounts.
• Manage budget allocation, bidding, targeting, and creative testing, including pausing underperforming campaigns.
• Set up and verify conversion tracking with GA4, Tag Manager, and platform pixels.
• Develop 90‑day and quarterly roadmaps for each client and present the story behind the numbers.
• Drive account growth through retention, upsell and long-term relationships.

Tools

GA4

Tag Manager

Google Ads

Meta Ads

Job description

• Remote (USA, Canada, Latin America or South Africa)
• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.