PPC Manager, Multifamily (Remote, Los Angeles)

Blacksmith Agency LLC; Los Angeles (CA); Remote; USD 90,000 - 140,000; Full time

Job summary

Blacksmith Agency LLC, an AI-first digital agency, is seeking a PPC Manager, Multifamily to own paid media for a portfolio of multifamily clients. You will shape budgets, roadmaps, and the narrative when clients ask why, serving as the strategic voice at the table.

You will manage Google Ads, Meta, LinkedIn and Microsoft Ads, with responsibilities including bidding, testing, tracking, and reporting on a 90-day roadmap for each client.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA or pipeline improvements you can show.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Set conversion tracking with GA4, tag manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and present results.
• Foster account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

US client calls

Multi-location paid media

Strategy & roadmap

Performance metrics

Bidding & budgeting

Campaign testing

Tools

GA4

Tag Manager

Platform pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)
• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.