PPC Manager, Multifamily (Remote, Sacramento)

Blacksmith Agency LLC; Sacramento (CA); Remote; USD 70,000 - 120,000; Full time

Benefits offered by this job

Remote work (US, Canada, LATAM, SA)

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Multifamily to own paid media for a book of multifamily clients. You will lead targeting, budgets, and the story behind the numbers on client calls, acting as the strategic voice for the client at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, craft 90-day roadmaps, and drive retention and upsell to grow client portfolios.

Qualifications

• 3+ years hands-on Google Ads and Meta: you have built, run and optimized campaigns.
• Proven track record of improving ROAS, CPA or pipeline numbers.
• Experience in an agency handling multiple clients simultaneously.

Responsibilities

• Own paid media for multifamily accounts across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting, testing and knowing when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• Develop 90‑day and quarterly roadmaps for each client and articulate the numbers on calls.
• Account growth: retention, upsell and long-term relationships.

Skills

Google Ads

Meta Advertising

PPC Management

Agency Experience

US Communications

Multifamily Marketing

Tools

GA4

Tag Manager

Pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)
• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.