PPC Manager, Multifamily (Remote, San Francisco)

Blacksmith Agency LLC; San Francisco (CA); Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is a remote-first AI-powered digital agency. The PPC Manager, Multifamily role owns paid media strategy and execution for a portfolio of multifamily clients, including targeting, budget calls, and the narrative on client questions. You lead campaigns and decisions as the strategic voice on calls.

Responsibilities include campaigns across Google, Meta, LinkedIn, and Microsoft Ads, plus budget management, tracking, and reporting. Strong English and agency experience are essential.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ability to move ROAS, CPA or pipeline metrics.
• Agency experience handling multiple clients concurrently.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads for multifamily accounts.
• Handle budget allocation, bidding, targeting, testing, and optimization decisions.
• Set up and verify conversion tracking with GA4, tag manager, and platform pixels.
• Develop 90-day and quarterly roadmaps and explain results to clients.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English proficiency

Multifamily paid media

Job description

• Remote (USA, Canada, Latin America or South Africa)
• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.