PPC Manager, Multifamily (Remote, San Diego)

Blacksmith Agency LLC; San Diego (CA); Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is seeking a PPC Manager, Multifamily to own paid media for a portfolio of multifamily clients. You will lead targeting, budget calls, the roadmap, and the narrative when clients ask why. You are the strategic voice and will make the calls with confidence.

The role focuses on Google Ads and Meta, with a focus on performance metrics, attribution, and campaign optimization for multi-location clients in a remote, international setting.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns for multiple clients.
• Track record of improving ROAS, CPA or pipeline metrics across campaigns.
• Experience in agency environments handling several clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media strategy and execution across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting, and when to kill underperforming campaigns.
• Set up and verify conversion tracking with GA4, GTM and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and present storytelling results on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

English communication

Job description

• Remote (USA, Canada, Latin America or South Africa)
• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.