PMM Growth Architect: Activation & AI

Remitly, Inc.; Seattle (WA); Hybrid; USD 168,000 - 210,000; Full time

Benefits offered by this job

Flexible paid time off

Health, dental, and vision

401k plan with company matching

Paid parental and medical leave

Mental Health & Family Forming

Employee Stock Purchase Plan

Continuing education

Job summary

Remitly, Inc. is seeking a Principal Product Marketing Manager to enhance customer activation strategies. This hybrid role requires building onboarding programs, analyzing conversion metrics, and collaborating closely with product teams.

The ideal candidate has over 8 years in product marketing or growth, along with strong fluency in marketing tools like Braze and Iterable. You will design interventions that drive new customer transactions, maximizing engagement across email and in-app channels.

Qualifications

• 8+ years in product marketing or growth with direct activation ownership.
• Experience in building onboarding/activation programs from scratch.
• Comfortable working with data to analyze funnels and conversions.

Responsibilities

• Own NCAs from the unactivated customer base as primary metric.
• Design and iterate activation programs across various channels.
• Turn conversion data into signals for product learning.

Skills

Product marketing

Lifecycle marketing

Growth metrics

Fluency in in-app marketing tools

Data analysis

AI-assisted workflows

Technical collaboration

Fintech experience

Tools

Braze

Iterable

Appcues

Job description

Remitly, Inc. is seeking a Principal Product Marketing Manager to enhance customer activation strategies. This hybrid role requires building onboarding programs, analyzing conversion metrics, and collaborating closely with product teams.

The ideal candidate has over 8 years in product marketing or growth, along with strong fluency in marketing tools like Braze and Iterable. You will design interventions that drive new customer transactions, maximizing engagement across email and in-app channels.