Senior PMM: Activation & Growth for New Customers

Remitly; Seattle (WA); Hybrid; USD 168,000 - 210,000; Full time

Benefits offered by this job

Flexible paid time off

Health, dental, and vision + 401k plan

Paid parental, medical, military and  

Mental Health & Family FormingBenefits

Employee Stock Purchase Plan (ESPP)

Continuing education

Job summary

Remitly in Seattle is seeking a Principal Product Marketing Manager to own the activation system for unactivated SMB customers—designing onboarding sequences, triggers, and tests across email, push, in-app, and paid channels to improve activation and first transactions. You will partner with product and engineering, translate analytics into action, and build an AI-native marketing operating system.

You’ll own the marketing stack, budget, and instrumentation to move metrics and shape the

Qualifications

• 8+ years in product marketing, lifecycle marketing, or growth, owning activation metrics end to end.
• Strong PM instincts with roadmaps and tradeoffs based on impact vs effort.
• Built onboarding/activation programs across email, push, and in-app with measurable conversions.
• Fluency with in-app marketing tooling (Braze, Iterable, Appcues) and QA of implementations.
• Comfort working directly in data, able to build funnel analyses and validate conversion events.
• Experience designing or operating AI-assisted workflows in marketing/growth.
• Ability to scope instrumentation with engineers/PMs; you know what to spec.
• Fintech, payments, or two-sided marketplace experience is a plus.
• Engineering or product management background is a strong plus.

Responsibilities

• Own NCAs from the unactivated customer base as the primary metric—build the roadmap, experiment backlog, channel mix, and investment model to grow it.
• Design, run, and iterate activation programs by customer segment across email, push, in-app, and paid retargeting.
• Partner with the PM who owns the product side of this metric, maintaining a shared view of testing and leverage.
• Turn conversion data into clear signals for product learning and development.
• Own in-app marketing touchpoints for activation funnel—banners, modals, tooltips—coordinating with PM and Content Design.
• Design and manage an AI-native marketing operating system from scratch—agent architecture for hypothesis generation, test planning, content production, QA, and reporting.
• Own the marketing stack, tooling selection, and budget—build infrastructure to test faster over time.

Skills

Product marketing

Lifecycle marketing

Growth marketing

Experimentation

Data-driven decision making

Cross-functional collaboration

Onboarding/activation programs

PM instrumentation

Tools

Braze

Iterable

Appcues

Job description

Remitly in Seattle is seeking a Principal Product Marketing Manager to own the activation system for unactivated SMB customers—designing onboarding sequences, triggers, and tests across email, push, in-app, and paid channels to improve activation and first transactions. You will partner with product and engineering, translate analytics into action, and build an AI-native marketing operating system.

You’ll own the marketing stack, budget, and instrumentation to move metrics and shape the