Growth PM — Activation & Onboarding for FinTech Mobile

brigit; United States; On-site; USD 115,000 - 150,000; Full time

Job summary

Brigit is seeking a Growth Product Manager in the United States to own the activation funnel for our consumer finance app. You will partner with design, engineering, and analytics to run experiments that move Day 1 metrics and activation rates.

The role emphasizes data-driven decision making, independence, and collaboration to deliver bank connect, payroll connect, and referral experiences that boost paid conversions.

Qualifications

• 2+ years of consumer product management experience with a focus on growth/retention.
• Experience working with a consumer mobile app is required; knowledge of regulated industries a plus.
• Experience working with funnels, conversion metrics, and experimentation.
• Strong analytical skills and ability to use qualitative and quantitative insights to guide decisions.
• Ability to execute independently within a defined problem space.
• Clear, effective communicator who collaborates well across teams.

Responsibilities

• Own and improve onboarding and activation funnel to increase activation rate.
• Drive improvements in activation inputs, including bank and payroll connections.
• Design and run experiments with a focus on Day 1 impact and longer-term outcomes.
• Own growth-related features such as bank connect, payroll connect, non-activated user experiences, and referral UX.
• Support referral and promotional initiatives that increase low-CAC activations.
• Partner with Design, Engineering, Analytics, Marketing, and adjacent product teams to deliver growth initiatives.

Skills

Growth PM

Mobile apps

Funnels metrics

Experimentation

Analytics

Cross-team

Job description

Brigit is seeking a Growth Product Manager in the United States to own the activation funnel for our consumer finance app. You will partner with design, engineering, and analytics to run experiments that move Day 1 metrics and activation rates.

The role emphasizes data-driven decision making, independence, and collaboration to deliver bank connect, payroll connect, and referral experiences that boost paid conversions.