Growth PMM: Product Launch & PLG Activation

Enterpret; Oregon; Hybrid; USD 180,000 - 220,000; Full time

Benefits offered by this job

Autonomy and Ownership

Competitive Compensation

Health Coverage

Retirement Plan (401k)

Time Off

Parental Leave

Job summary

Enterpret is seeking a Senior Product Marketing Manager to own two pillars: shipping features to market and building a PLG activation flow. You will ensure launches drive actual adoption, ownership from day one, and measurable impact across activation and revenue.

You will guide go-to-market storytelling, enable sales with playbooks, and collaborate with product and growth to iterate on onboarding and activation strategies. This remote US role offers competitive compensation and equity.

Qualifications

• Experience marketing AI products in B2B software.
• Proven PLG activation or onboarding program with measurable impact.
• Experience owning launches with weekly cadence across teams.

Responsibilities

• Own shipping launches and maintain launch calendar with product.
• Define activated account metrics and onboarding journeys.
• Build enablement assets: emails, in-app guides, and templates.
• Own activation and adoption metrics and run weekly experiments.
• Identify accounts ready for sales with context and handoff.

Skills

AI product marketing

PLG activation

Launch ownership

Lifecycle tools

Product analytics

Cross-functional teamwork

Clear communication

Tools

Customer.io

HubSpot

Braze

Appcues

Pendo

Chameleon

Job description

Enterpret is seeking a Senior Product Marketing Manager to own two pillars: shipping features to market and building a PLG activation flow. You will ensure launches drive actual adoption, ownership from day one, and measurable impact across activation and revenue.

You will guide go-to-market storytelling, enable sales with playbooks, and collaborate with product and growth to iterate on onboarding and activation strategies. This remote US role offers competitive compensation and equity.