Growth Product Manager — Onboarding & Activation

Brigit; New York (NY); Hybrid; USD 115,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Employer HSA

Discretionary Time Off

401k Matching

Parental Leave

Wifi / Cell phone reimbursements

Learning & Development reimbursements

Dynamic startup environment

Job summary

Brigit is hiring a Product Manager to optimize the onboarding and activation funnel, turning free users into paying subscribers. You’ll drive improvements in bank/payroll connections, activation conversion, and Day 1 impact, collaborating closely with Design, Engineering, Analytics, and Marketing to ship user-centric mobile growth features.

The role suits a data-driven PM with 2+ years in growth-focused consumer product management and a track record in funnels, experimentation, and independent

Qualifications

• 2+ years in consumer product management with growth focus.
• Experience with a consumer mobile app and regulated industries a plus.
• Strong analytical skills using qualitative and quantitative data.
• Ability to execute autonomously within a defined problem space.
• Proven track record with funnels and conversion metrics.
• Clear, effective communicator across teams.

Responsibilities

• Own onboarding and activation funnel to boost activation rate.
• Improve activation inputs like bank/payroll connections and conversions.
• Design/ run experiments focusing on Day 1 and long-term outcomes.
• Own growth features such as bank connect and referral UX.
• Support referral initiatives to drive activations at low CAC.
• Partner with Design, Engineering, Analytics, Marketing and product teams.

Skills

Growth

Onboarding

Funnel Analytics

Experimentation

Cross-team Collaboration

Communication

Job description

Brigit is hiring a Product Manager to optimize the onboarding and activation funnel, turning free users into paying subscribers. You’ll drive improvements in bank/payroll connections, activation conversion, and Day 1 impact, collaborating closely with Design, Engineering, Analytics, and Marketing to ship user-centric mobile growth features.

The role suits a data-driven PM with 2+ years in growth-focused consumer product management and a track record in funnels, experimentation, and independent