Growth Activation Lead

PDS Inc.; Seattle (WA); Hybrid; USD 180.000 - 220.000; Vollzeit

Zusammenfassung

PDS Inc. in Seattle seeks a Principal Growth Marketer to own the activation funnel, designing interventions across email, push, in-app, and retargeting to drive new customer transactions.

You’ll run a full lifecycle marketing program with hypotheses, test plans, and data-driven decisions, collaborating with engineers and PMs to instrument metrics and optimize the acquisition engine. This hybrid role requires 3+ days on-site at our Seattle HQ and a track record delivering activation improvements

Qualifikationen

• 8–12 years in product marketing, lifecycle marketing, or growth with ownership of activation metrics.

Aufgaben

• Own NCAs driven from unactivated customer base as the primary metric.

Kenntnisse

Growth Marketing

Product Marketing

Lifecycle Marketing

Funnel Analysis

Experimentation

Roadmapping

Backlog Prioritization

Onboarding Programs

Data Analysis

AI Workflows

Instrumentation

Engineering Collaboration

SaaS Growth

PM Mindset

Ausbildung

Engineering / PM background

Tools

Braze

Iterable

Appcues

Jobbeschreibung

PDS Inc. in Seattle seeks a Principal Growth Marketer to own the activation funnel, designing interventions across email, push, in-app, and retargeting to drive new customer transactions.

You’ll run a full lifecycle marketing program with hypotheses, test plans, and data-driven decisions, collaborating with engineers and PMs to instrument metrics and optimize the acquisition engine. This hybrid role requires 3+ days on-site at our Seattle HQ and a track record delivering activation improvements