PLG Growth Architect for Self-Serve

Prolific Academic Ltd; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Prolific is seeking a Growth Marketing Manager to own the full funnel for our PLG segment, spanning acquisition, activation, lifecycle and retention. You will lead end‑to‑end PLG strategy, own paid acquisition channels, and work with Product, Sales and Customer Success to optimize the customer journey.

You will apply data‑driven insights, implement onboarding and in‑product engagement, and collaborate across teams to improve activation and long‑term retention in a fast‑growing, remote‑friendly

Qualifications

• Experience owning end‑to‑end PLG funnels in a B2B SaaS environment.
• Proven ability to drive improvements across acquisition, activation and retention.
• Strong analytical mindset with funnel measurement and data‑driven decision making.

Responsibilities

• Own the end‑to‑end PLG strategy for the self‑serve journey from acquisition to retention.
• Develop onboarding, lifecycle marketing and in‑product messaging to boost activation and retention.
• Manage paid acquisition across search, social and display, coordinating with partners and teams.

Skills

PLG funnel ownership

Analytics & optimization

Paid acquisition

Lifecycle marketing

Stakeholder management

Autonomy

Tools

Pendo

Appcues

HubSpot

Metabase

Google Ads

Meta

LinkedIn

Job description

Prolific is seeking a Growth Marketing Manager to own the full funnel for our PLG segment, spanning acquisition, activation, lifecycle and retention. You will lead end‑to‑end PLG strategy, own paid acquisition channels, and work with Product, Sales and Customer Success to optimize the customer journey.

You will apply data‑driven insights, implement onboarding and in‑product engagement, and collaborate across teams to improve activation and long‑term retention in a fast‑growing, remote‑friendly