PLG Growth Architect: Marketing & Strategy

IBM; United States; Hybrid; USD 140,000 - 230,000; Full time

Job summary

IBM is seeking a Head of Product Led Growth Marketing to lead a team shaping the PLG strategy from acquisition to high-value conversion. You will partner with Product, Marketing, Sales, Data Science, and Engineering to optimize signup, funnel health, and downstream revenue impact, including AI-driven personalization and agentic workflows.

You will drive measurement frameworks, experimentation, and the product-to-sales handoff while ensuring alignment across launches, campaigns, and activation

Qualifications

• 8+ years in product management, growth marketing, growth strategy, or growth analytics with PLG focus.
• 2+ years in a leadership role managing high-performing teams.
• Strong analytical and problem solving skills; SQL required; experience with Hex/Tableau/Amplitude/BigQuery are a plus.

Responsibilities

• Define and optimize PLG growth strategy across the full funnel from acquisition to high-value conversion.
• Recruit, mentor, and manage a multidisciplinary growth team; foster a culture of experimentation.
• Evaluate paid and organic channels; translate insights into investment decisions and scale programs.
• Establish metrics and testing agendas to accelerate learning and improve conversion.
• Design and optimize product-led handoffs to sales; align GTM strategy and activation flows.
• Collaborate with Product/Engineering to integrate AI-driven personalization into growth workflows.

Skills

SQL

Growth marketing

PLG

Team leadership

Education

Bachelor's Degree

Master's Degree

Tools

Hex

Tableau

Amplitude

BigQuery

Job description

IBM is seeking a Head of Product Led Growth Marketing to lead a team shaping the PLG strategy from acquisition to high-value conversion. You will partner with Product, Marketing, Sales, Data Science, and Engineering to optimize signup, funnel health, and downstream revenue impact, including AI-driven personalization and agentic workflows.

You will drive measurement frameworks, experimentation, and the product-to-sales handoff while ensuring alignment across launches, campaigns, and activation