PLG Growth Analytics & Activation Lead

LaunchDarkly Group; United States; Remote; USD 116,000 - 188,000; Full time

Benefits offered by this job

RSUs

Health insurance

Vision and dental insurance

Mental health benefits

Job summary

LaunchDarkly is seeking a Senior Growth Marketing Analyst to decode digital signals, optimize PLG pathways, and drive cross-functional activation from marketing through product. You will own data strategies, experimentation, and tooling, collaborating with RevOps, Data, and Sales to accelerate high-value opportunities.

Ideal candidates bring deep experience with GA360/GA4, product analytics, and SQL, and demonstrate independent problem solving in a fast-paced B2B SaaS environment.

Qualifications

• 8–10 years in growth marketing, analytics, RevOps, or PLG in a high-growth B2B SaaS environment.
• Bachelor’s degree or equivalent practical experience in a related field.
• Ability to bridge Marketing, Sales Ops, Data, and Product management across teams.

Responsibilities

• Audit and categorize 1st- and 3rd-party signals across contacts and accounts.
• Define activation actions based on ICP fit, segment, and stage.
• Lead cross-functional activation workflows across Marketing, Product, Sales Ops, and Data teams.
• Design and run growth experiments to improve onboarding, messaging, and routing.
• Manage data platforms, tagging, and product analytics configurations.

Skills

Growth marketing

Analytics

Independent problem solving

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree in Business, Marketing, Data Analytics, Computer Science, or related field

Tools

GA360/GA4

Amplitude

Mixpanel

CDPs

SQL

CRM/automation platforms

Job description

LaunchDarkly is seeking a Senior Growth Marketing Analyst to decode digital signals, optimize PLG pathways, and drive cross-functional activation from marketing through product. You will own data strategies, experimentation, and tooling, collaborating with RevOps, Data, and Sales to accelerate high-value opportunities.

Ideal candidates bring deep experience with GA360/GA4, product analytics, and SQL, and demonstrate independent problem solving in a fast-paced B2B SaaS environment.