PLG Growth Marketing Manager (Self-Serve)

Prolific; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Prolific for Research is growing its direct and product-led growth motion (self-serve). We’re seeking a Growth Marketing Manager to own the full funnel for our PLG segment, from acquisition through activation, lifecycle and retention.

This role sits at the intersection of full-funnel PLG strategy and hands-on channel execution. You'll own paid acquisition strategy for Prolific's self-serve efforts across Google Ads, Meta, LinkedIn, and more, while also driving organic growth via SEO and content.

Qualifications

• 4–7+ years' experience in Growth or Performance Marketing with end-to-end PLG funnel within a B2B SaaS environment.
• Proven experience driving measurable improvements across acquisition, activation, and retention.
• Strong understanding of paid acquisition across Google Ads, Meta, LinkedIn and other digital channels.
• Experience building and optimizing onboarding, lifecycle and in-product engagement programmes using tools such as Pendo, Appcues or similar.
• Strong analytical mindset with experience measuring funnel performance and defining PQLs.

Responsibilities

• Own the end-to-end PLG strategy for Prolific's self-serve customer journey, driving acquisition, activation, engagement and retention.
• Develop and optimise onboarding, lifecycle marketing, in-product messaging, referral programmes and customer journeys to improve activation and long-term retention.
• Own paid acquisition strategy across search, social and display, working with agency partners and internal teams to optimise performance and budgets.
• Drive organic growth through SEO, content and emerging channels, continually testing new opportunities to grow the self-serve funnel.
• Partner with Product, Sales, RevOps and Customer Success to define PQLs, optimise handoffs and improve the end-to-end customer experience.
• Lead a culture of experimentation, using data and insights to optimise funnel performance across acquisition, activation, conversion and retention.

Skills

Growth marketing

Performance marketing

PLG funnel ownership

Paid acquisition

Google Ads

Meta Ads

LinkedIn Ads

Onboarding optimization

Lifecycle marketing

Analytics

Tools

Pendo

Appcues

HubSpot

Metabase

Job description

Prolific for Research is growing its direct and product-led growth motion (self-serve). We’re seeking a Growth Marketing Manager to own the full funnel for our PLG segment, from acquisition through activation, lifecycle and retention.

This role sits at the intersection of full-funnel PLG strategy and hands-on channel execution. You'll own paid acquisition strategy for Prolific's self-serve efforts across Google Ads, Meta, LinkedIn, and more, while also driving organic growth via SEO and content.