Growth Marketing Leader - PLG & Demand Gen

Coinscapture; Northern (KY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Flex is seeking a strategic and hands‑on Head of Growth Marketing to build and scale a modern growth engine that drives a predictable, high‑quality pipeline across self‑serve and sales‑led motions.

You will own customer acquisition across digital growth surfaces, including web, SEO, paid media, and emerging GEO channels, while partnering with Product to drive activation, conversion, and monetization. This is a high‑impact, growth‑minded leadership role.

Qualifications

• 6–10+ years of experience in growth, digital, or performance marketing.
• 3+ years of people management experience, with a track record of mentoring high‑performing teams.
• Proven success scaling organisations from $50M → $100M → $200M+ ARR.
• Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation.
• Fluency in sales‑led acquisition, personalization, trigger‑based messaging, and predictive analytics.
• Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyond.

Responsibilities

• Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns.
• Own paid acquisition across channels, including search, display, paid social, and retargeting.
• Optimise CAC, payback period, and channel ROI through continuous experimentation and data‑driven iteration.
• Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy.
• Act as owner of Flex’s self‑serve motion, responsible for top‑of‑funnel acquisition and fueling PLG growth.
• Partner with Product to drive activation experiments, onboarding flows, conversion optimisation, and monetisation strategy.
• Define and track growth KPIs across acquisition, activation, and revenue.
• Own Flex.one as a core growth surface, improving discoverability and conversion.
• Drive organic acquisition through technical SEO, content, and site optimisation.
• Build visibility across AI‑driven discovery platforms through Generative Engine Optimization (GEO).
• Develop and execute a clear product and brand marketing strategy that drives awareness and revenue.
• Collaborate on product launches, crafting messaging and materials to support Sales and partners.
• Drive Flex’s narrative through high‑impact content across channels.

Skills

Growth marketing

People management

B2B SaaS

Self-serve growth

Tools

SEO

Paid media

Website optimization

Analytics

Job description

Flex is seeking a strategic and hands‑on Head of Growth Marketing to build and scale a modern growth engine that drives a predictable, high‑quality pipeline across self‑serve and sales‑led motions.

You will own customer acquisition across digital growth surfaces, including web, SEO, paid media, and emerging GEO channels, while partnering with Product to drive activation, conversion, and monetization. This is a high‑impact, growth‑minded leadership role.