PLG Growth Marketing Manager: Self-Serve Revenue & AI Growth

Branch; New York (NY); Hybrid; USD 135,000 - 175,000; Full time

Job summary

Branch is seeking a PLG Growth Marketing Manager in New York City to own the self-serve journey from signup to paid conversion. You will run paid and organic acquisition, design a fast-paced experimentation program, and use AI to personalize experiences and surface insights.

You will partner with Product, Engineering, Marketing, and RevOps to instrument the funnel, build dashboards, and drive self-serve revenue growth in a dynamic PLG environment.

Qualifications

• 5+ years hands-on growth marketing in B2B SaaS or PLG/self-serve environments.
• Proven track record improving funnel metrics via experimentation.
• Strong A/B test design, hypotheses, and significance assessment.
• Experience running paid acquisition with CAC/ROAS accountability.
• Working knowledge of organic growth SEO/content-led strategies and AI/answer‑engine search.
• Fluency with AI tools for growth and marketing work.
• Proficiency with product analytics tools (Amplitude, Mixpanel) and GA4.
• Collaborates cross-functionally with Product, Engineering, and Data.
• Solid PLG metrics knowledge: activation, time‑to‑value, free‑to‑paid.
• Excellent written communication; able to tell a data‑driven business story.
• Bias for action; ships experiments and learns fast.

Responsibilities

• Own the self-serve funnel end to end — signup, activation, and free‑to‑paid conversion.
• Plan and run paid acquisition across search and social with CAC payback focus.
• Lead organic acquisition strategy — SEO and AI search, content-led growth.
• Design, launch, and analyze high-velocity experimentation across funnel stages.
• Optimize onboarding and time‑to‑value to accelerate activation.
• Use AI tools to generate copy, variants, and insights; automate experiment operations.
• Instrument the funnel with dashboards and collaborate to track activation, conversion, retention.
• Turn product and behavioral data into actionable insights for leadership.

Skills

Growth marketing

A/B testing

Paid acquisition

Organic growth

AI tools

Product analytics

GA4 knowledge

Cross-functional collaboration

PLG metrics

Data storytelling

Bias for action

Written communication

Tools

Amplitude

Mixpanel

GA4

Job description

Branch is seeking a PLG Growth Marketing Manager in New York City to own the self-serve journey from signup to paid conversion. You will run paid and organic acquisition, design a fast-paced experimentation program, and use AI to personalize experiences and surface insights.

You will partner with Product, Engineering, Marketing, and RevOps to instrument the funnel, build dashboards, and drive self-serve revenue growth in a dynamic PLG environment.