PLG Growth Architect: Self-Serve Revenue Engine

Branch Metrics, Inc.; New York (NY); On-site; USD 135,000 - 175,000; Full time

Job summary

Branch Metrics, Inc. in New York, NY is seeking a PLG Growth Marketing Manager to turn our self-serve motion into a predictable, compounding revenue engine.

You’ll own the free-to-paid journey from signup to upgrade, and run a high-velocity experimentation program across the funnel with AI-driven insights. You’ll collaborate with Product, Engineering, Marketing, and RevOps to optimize onboarding, activation, and monetization, test scrappy channels, and report funnel metrics to leadership.

Qualifications

• 5+ years of hands-on growth marketing experience in B2B SaaS or product-led environments.
• Strong ability to run A/B tests and interpret results with statistical rigor.
• Hands-on experience with paid acquisition and CAC/payback metrics.
• Knowledge of organic growth strategies: SEO, content, and AI-driven search.
• Experience using AI tools for content generation, experimentation, and analysis.

Responsibilities

• Own the self-serve funnel end to end, including signup, activation, and free-to-paid conversion.
• Plan and run paid acquisition across paid search and social channels with budget discipline.
• Lead organic acquisition strategy for the self-serve funnel: SEO, AI search, content-led growth.
• Design and execute high-velocity experimentation programs across acquisition, activation, and monetization.
• Optimize onboarding and time-to-value to accelerate activation.
• Partner with Product and Engineering to instrument the funnel and build dashboards.
• Translate product and behavioral data into actionable insights and prioritization.

Skills

5+ years growth marketing

A/B testing

Paid acquisition

Organic growth

AI in marketing

Product analytics

Cross-functional collaboration

Excellent written communication

Bias for action

Tools

Amplitude

Mixpanel

GA4

Job description

Branch Metrics, Inc. in New York, NY is seeking a PLG Growth Marketing Manager to turn our self-serve motion into a predictable, compounding revenue engine.

You’ll own the free-to-paid journey from signup to upgrade, and run a high-velocity experimentation program across the funnel with AI-driven insights. You’ll collaborate with Product, Engineering, Marketing, and RevOps to optimize onboarding, activation, and monetization, test scrappy channels, and report funnel metrics to leadership.