Platform Product Marketing Lead for APIs & Dev Tools

Anthropic; San Francisco (CA); Hybrid; USD 288,000 - 352,000; Full time

Benefits offered by this job

Competitive compensation

Generous vacation and parental leave

Flexible working hours

Job summary

Anthropic in San Francisco is seeking an experienced Product Marketer to own Claude Platform GTM. You will partner with Product to bring new API features and developer tools to market, crafting positioning and messaging that resonates with technical and non-technical audiences, and arming Sales with compelling narratives and materials.

You will lead end-to-end launches, design developer marketing campaigns, and collaborate across Revenue teams to accelerate platform adoption and market momentum.

Qualifications

• Have a proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches
• Have a strong technical background with the ability to understand and communicate complex AI features to both technical and non-technical audiences
• Excel at cross-functional collaboration, particularly in aligning Product, Sales, and Marketing strategies
• Possess strong storytelling skills with a demonstrated ability to create diverse marketing content, including blogs, presentations, sales collateral, website copy, and customer case studies
• Have exceptional writing skills with a demonstrated ability to adapt tone, style, and complexity for diverse audiences (executives, technical users, end customers) and formats (long-form content, product briefs, email campaigns, social media)

Responsibilities

• Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities
• Develop compelling product messaging, positioning, and value propositions aligned with technical audience needs
• Drive product launches that generate market momentum, from flagship releases to incremental feature updates
• Design and implement developer marketing campaigns to drive API adoption and platform usage
• Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
• Partner with Product to shape roadmap priorities based on competitive intel, customer research, and field feedback
• Work closely with Developer Relations, Comms, Creative, Marketing, and Sales to effectively bring new products to market

Skills

Go-to-market strategy

Technical communication

Cross-functional collaboration

Storytelling and writing

Public speaking

Education

Bachelor's degree

Job description

Anthropic in San Francisco is seeking an experienced Product Marketer to own Claude Platform GTM. You will partner with Product to bring new API features and developer tools to market, crafting positioning and messaging that resonates with technical and non-technical audiences, and arming Sales with compelling narratives and materials.

You will lead end-to-end launches, design developer marketing campaigns, and collaborate across Revenue teams to accelerate platform adoption and market momentum.