Platform Product Marketing Manager for APIs & Developers

Anthropic; New York (NY); Hybrid; USD 320,000 - 368,000; Full time

Benefits offered by this job

Competitive compensation

Equity donation matching

Generous vacation

Parental leave

Flexible hours

Office space in SF

Job summary

Anthropic is seeking a Product Marketer to lead go-to-market for the Claude Platform, driving launches for API features and developer tools. You will craft positioning, messaging, and sales materials to win technical deals, partnering with Product to bring capabilities to market.

You’ll work across Developer Relations, Comms, Creative, Marketing, and Sales to align GTM strategies with audience needs and competitive intel, delivering campaigns that accelerate API adoption.

Qualifications

• Proven go-to-market experience for API products or developer tools.
• Ability to explain AI features to both technical and non-technical audiences.
• Strong storytelling across blogs, presentations, sales collateral, and website copy.
• Excellent writing skills with adaptable tone for executives and technical users.

Responsibilities

• Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities
• Develop messaging, positioning, and value propositions aligned with technical audience needs
• Drive launches that generate market momentum from flagship releases to incremental updates
• Design developer marketing campaigns to drive API adoption and platform usage
• Support sales enablement with battlecards, pitch materials, and customer stories
• Partner with Product to shape roadmap priorities based on intel and feedback
• Collaborate with Developer Relations, Comms, Creative, Marketing, and Sales to bring new products to market

Skills

Go-to-market strategy

Technical storytelling

Cross-functional collaboration

Marketing content creation

Executive communication

Education

Bachelor's degree

Job description

Anthropic is seeking a Product Marketer to lead go-to-market for the Claude Platform, driving launches for API features and developer tools. You will craft positioning, messaging, and sales materials to win technical deals, partnering with Product to bring capabilities to market.

You’ll work across Developer Relations, Comms, Creative, Marketing, and Sales to align GTM strategies with audience needs and competitive intel, delivering campaigns that accelerate API adoption.