GTM Product Marketing Lead — Knowledge-Work AI

Anthropic; New York (NY); Hybrid; USD 340,000 - 460,000; Full time

Job summary

Anthropic is seeking a Product Marketing Lead in the United States (New York) to own the GTM strategy and the integrated growth motion for Claude for Knowledge Work. You will shape messaging, campaigns, and activation programs, coordinating across Demand Gen, Growth, Brand, Events, Campaigns, and Success.

The role emphasizes building and shipping programs from day one, with direct impact on awareness, adoption, and enterprise engagement for knowledge workers.

Qualifications

• Experience creating marketing programs for functional personas (users or buyers).
• Strong cross-functional collaboration, influencing Demand Gen, Growth, Brand, Events, Campaigns, Field Marketing, and Success.
• Excellent storytelling and content instincts, with flagship narrative content experience (executive series, customer stories).
• Demonstrated grit and leadership in ambitious, high-velocity environments.
• Able to operate autonomously as an individual contributor in year one, building and shipping plans and campaigns.

Responsibilities

• Define the Marketing and growth strategy, segment by segment and build a plan for priority segments.
• Set content direction for Claude for Knowledge Work and shape flagship narratives for campaigns.
• Activate champions inside top accounts and run lifecycle programs for various personas.
• Own flagship acquisition and activation campaigns and define channels for audience engagement.
• Influence digital, social, and field motions across knowledge-work audiences and assets.
• Provide direction across Demand Gen, Growth, Brand, Events, Campaigns, Field Marketing, and Success.
• Write plans, build campaigns, and ship content first, with potential to grow a team as motion matures.
• Track progress against awareness, growth (WAUs), revenue contribution, and campaign efficiency.

Skills

Marketing programs

Cross-functional collaboration

Storytelling & content instincts

Grit & leadership

Autonomous IC execution

Education

Bachelor's degree or equivalent

Job description

Anthropic is seeking a Product Marketing Lead in the United States (New York) to own the GTM strategy and the integrated growth motion for Claude for Knowledge Work. You will shape messaging, campaigns, and activation programs, coordinating across Demand Gen, Growth, Brand, Events, Campaigns, and Success.

The role emphasizes building and shipping programs from day one, with direct impact on awareness, adoption, and enterprise engagement for knowledge workers.