Product Marketing Manager, Platform

EngineersOfAI; San Francisco, Northern (CA, KY); Hybrid; USD 300,000 - 340,000; Full time

Job summary

Anthropic is seeking a product marketer to join the Claude Platform Product Marketing team in San Francisco or New York. You will own go-to-market for API features and developer tools, crafting positioning and messaging for technical buyers and empowering Sales with compelling materials.

You will partner with Product to launch capabilities weekly, drive developer campaigns, and shape roadmaps using competitive intelligence and customer feedback.

Qualifications

• Experience developing and executing GTM strategies for API products or developer tools.
• Ability to translate complex AI capabilities for technical and non‑technical audiences.
• Strong cross‑functional collaboration across Product, Sales and Marketing.

Responsibilities

• Lead end-to-end go-to-market planning and execution for platform products and features.
• Develop messaging, positioning and value propositions for technical audiences.
• Drive launches to generate market momentum, from flagship releases to updates.
• Design campaigns to drive API adoption and platform usage.
• Support sales enablement with battlecards, pitches and customer stories.
• Collaborate with Product to shape roadmap priorities using feedback.

Skills

Go-to-market strategy

API products

Developer tools

Cross-functional collaboration

Technical storytelling

Job description

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We're looking for a product marketer to join the Claude Platform Product Marketing team. You'll drive go-to-market for launches across the platform, from new API features and developer tools to the capabilities that ship with new models.

In this role, you'll partner with Product to bring new capabilities to market, write the positioning and messaging that explain what each one does and who it's for, and give Sales the narratives and materials they need to win technical deals. If you've run launches for developer platforms, API products, or technical infrastructure and want to launch new capabilities every week, this role is for you.

Responsibilities

• Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities


• Develop compelling product messaging, positioning, and value propositions aligned with technical audience needs


• Drive product launches that generate market momentum, from flagship releases to incremental feature updates


• Design and implement developer marketing campaigns to drive API adoption and platform usage


• Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling


• Partner with Product to shape roadmap priorities based on competitive intel, customer research, and field feedback


• Work closely with Developer Relations, Comms, Creative, Marketing, and Sales to effectively bring new products to market

Minimum requirements

• Have a proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches


• Have a strong technical background with the ability to understand and communicate complex AI features to both technical and non‑technical audiences


• Excel at cross‑functional collaboration, particularly in aligning Product, Sales, and Marketing strategies


• Possess strong storytelling skills with a demonstrated ability to create diverse marketing content, including blogs, presentations, sales collateral, website copy, and customer case studies


• Have exceptional writing skills with a demonstrated ability to adapt tone, style, and complexity for diverse audiences (executives, technical users, end customers) and formats (long‑form content, product briefs, email campaigns, social media)

Preferred requirements

• Have 10+ years of product marketing experience and at least 5 years focused on developer platforms, APIs, or technical products


• Experience in highly competitive markets requiring sharp differentiation


• A background in marketing AI/ML products or developer tools to enterprise buyers


• Experience working closely with Sales teams on strategic, technical deals

Role-specific policy:For this role, we expect all staff to be able to work from our San Francisco or New York office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:

$320,000