Platform Marketing Lead for APIs & DevTools

Anthropic Limited; San Francisco, Northern (CA, KY); Hybrid; USD 288,000 - 352,000; Full time

Benefits offered by this job

Competitive compensation

Equity donation matching (optional)

Generous vacation and parental leave

Flexible working hours

San Francisco/NYY office access

Job summary

Anthropic is seeking a Product Marketer for the Claude Platform to lead go-to-market for API features, developer tools, and model capabilities. You will craft positioning and messaging, and arm Sales with compelling narratives for technical deals.

You will partner with Product to bring new capabilities to market and drive launches weekly, writing a range of content and supporting cross-functional teams to ensure success across our platform.

Qualifications

• 10+ years of product marketing experience.
• 5+ years focused on developer platforms, APIs, or technical products.
• Experience marketing AI/ML products or developer tools to enterprise buyers.
• Experience working with Sales on strategic, technical deals.

Responsibilities

• Lead end-to-end go-to-market planning and execution for platform products and features.
• Develop compelling messaging, positioning, and value propositions for technical audiences.
• Drive launches that generate market momentum from flagship releases to updates.
• Design developer marketing campaigns to drive API adoption and platform usage.
• Support sales with battlecards, storytelling, and collateral for technical deals.
• Partner with Product to shape roadmap priorities using competitive intel and research.
• Collaborate with DevRel, Comms, Creative, Marketing and Sales to bring products to market.
• Demonstrate a track record of GTM for API products or developer tools.

Skills

Go-to-market strategy

Product messaging

Developer platforms

API products

Technical storytelling

Cross-functional collaboration

Sales enablement materials

Public speaking

B2B enterprise marketing

Education

Bachelor's degree in Marketing or related field

Job description

Anthropic is seeking a Product Marketer for the Claude Platform to lead go-to-market for API features, developer tools, and model capabilities. You will craft positioning and messaging, and arm Sales with compelling narratives for technical deals.

You will partner with Product to bring new capabilities to market and drive launches weekly, writing a range of content and supporting cross-functional teams to ensure success across our platform.