Platform Product Marketing Lead - API & Developer Tools

Precision Labs; San Francisco, Northern (CA, KY); Hybrid; USD 288,000 - 352,000; Full time

Job summary

Anthropic, based in San Francisco, seeks a Product Marketer to lead go-to-market for the Claude Platform across API features and developer tools. You will craft messaging, align with Product and Sales, and equip teams to win technical deals while launching new capabilities weekly.

You will partner with Product to shape roadmap priorities based on customer research and competitive intel, driving campaigns and content across blogs, briefs, and sales collateral.

Qualifications

• Proven track record of developing and executing go-to-market strategies for API products or developer tools.
• Strong technical background to understand and communicate complex AI features to both technical and non-technical audiences.
• Excel at cross-functional collaboration, particularly in aligning Product, Sales, and Marketing strategies.
• Possess strong storytelling skills with ability to create blogs, presentations, sales collateral, website copy, and customer case studies.
• Exceptional writing skills with the ability to adapt tone and complexity for executives, technical users, end customers and formats.

Responsibilities

• Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities.
• Develop compelling product messaging, positioning, and value propositions for technical audiences.
• Drive product launches that generate market momentum, from flagship releases to incremental updates.
• Design and implement developer marketing campaigns to drive API adoption and platform usage.
• Support sales enablement with battlecards, pitch materials, customer stories, and objection handling.
• Partner with Product to shape roadmap priorities based on competitive intel and customer research.
• Work with Developer Relations, Comms, Creative, Marketing, and Sales to bring new products to market.

Skills

Go-to-market strategy

Technical storytelling

Cross-functional collaboration

Content creation

Writing for diverse audiences

Job description

Anthropic, based in San Francisco, seeks a Product Marketer to lead go-to-market for the Claude Platform across API features and developer tools. You will craft messaging, align with Product and Sales, and equip teams to win technical deals while launching new capabilities weekly.

You will partner with Product to shape roadmap priorities based on customer research and competitive intel, driving campaigns and content across blogs, briefs, and sales collateral.