Performance Marketing Manager: Growth & Acquisition (Hybrid)

LGBT Jobs; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Health insurance

Access to Economist content

Job summary

The Economist Group is seeking a highly analytical Performance Marketing Manager to lead in-house customer-acquisition campaigns across paid social, paid search, and organic social. You will report to the Director of Performance Marketing and collaborate with analytics, product, editorial and marketing teams to drive subscription growth.

Key duties include planning, building and optimising campaigns across Google Ads and Meta, managing budgets, and translating data into actionable insights while

Qualifications

• 3–5 years’ experience in performance marketing.
• Experience with Meta Ads Manager and Google Ads.
• Experience in consumer subscription or direct-to-consumer campaigns.
• Bachelor’s degree or equivalent professional experience.

Responsibilities

• Plan, build, launch and optimise paid search and paid social campaigns in-house.
• Manage day-to-day campaign execution across platforms including Google Ads and Meta.
• Monitor performance and optimise bidding, budgets, audiences, keywords, creative and structure.
• Collaborate with analytics, data and product teams to measure, report and attribute results.
• Support the Director of Performance Marketing in strategy, forecasting and budget planning.
• Optimise organic social content with Editorial to grow subscriptions.

Skills

Paid social

Paid search

Organic social

Campaign management

Google Ads

Meta Ads Manager

Education

Bachelor’s degree or equivalent

Tools

Google Ads Manager

Meta Ads Manager

Job description

The Economist Group is seeking a highly analytical Performance Marketing Manager to lead in-house customer-acquisition campaigns across paid social, paid search, and organic social. You will report to the Director of Performance Marketing and collaborate with analytics, product, editorial and marketing teams to drive subscription growth.

Key duties include planning, building and optimising campaigns across Google Ads and Meta, managing budgets, and translating data into actionable insights while