Performance Marketing Manager

Formlabs; Somerville (MA); On-site; USD 120,000 - 160,000; Full time

Job summary

Formlabs is seeking a highly skilled Manager, Performance Marketing to drive our global paid acquisition strategies. You will own paid media across Google Search, Shopping, YouTube and Display, run campaigns day-to-day, manage budgets, and push efficiency.

This IC role is equal parts strategic and hands-on, requiring strong analytics, ownership, and the ability to turn data into action. You’ll partner with Analytics on measurement, testing, and attribution to unlock scalable growth.

Qualifications

• 3+ years in performance/growth marketing with a track record of measurable results managing large budgets.
• Deep hands-on experience managing paid media budgets in Google Shopping Ads.
• Solid grasp of attribution, experimentation, and conversion optimization.
• Use AI tools fluently in daily work.
• Comfort building forecasts and explaining business impact to senior stakeholders.
• Thrive in fast-moving environments with a high degree of ownership.
• Equal parts strategic and operational; data-driven decisions.

Responsibilities

• Own paid media across Google ecosystem (Search, Shopping, YouTube, Display).
• Run and optimize paid campaigns day-to-day and manage budgets.
• Allocate spend across markets, channels, and audiences for growth and efficiency.
• Work with Analytics on measurement, attribution, and actionable insights.
• Constantly test hypotheses and partnerships to unlock scalable growth.

Skills

Performance marketing

Analytics

Budget management

Forecasting

A/B testing/experimentation

Attribution

AI tools usage

Tools

Google Ads (Search)

Google Shopping

YouTube Ads

Display Ads

Google Analytics

Job description

• We are seeking a highly skilled and motivated Manager, Performance Marketing who will play a crucial role in driving our global paid acquisition strategies
• You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display). You’ll run campaigns day-to-day, manage budgets, and make the spend work harder
• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
• Allocate spend across markets, channels, and audiences to balance growth and efficiency
• Work with Analytics on measurement, incrementally, and attribution—and turn the results into action
• Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth

This is an IC role for someone who’s equal parts strategic and operational, and who lets data drive the decisionsThrive in fast-moving, ambiguous environments with a high degree of ownershipStrong analytical chops—you use data to decide, measure, and prioritize3+ years in performance/growth marketing with a track record of measurable results managing large budgetsDeep hands-on experience managing paid media budgets in Google shopping AdsSolid grasp of attribution, experimentation, and conversion optimizationUse AI tools fluently in your daily work, held to the same quality bar as your ownComfort building forecasts, managing budgets, and explaining business impact to senior stakeholdersEven if you don’t check every box, but see yourself contributing,