Performance Marketing Manager (Hybrid/Remote Growth)

Oppurtuna; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Pension/401(k)

Private health insurance

Work From Anywhere

Paid time off

Job summary

The Economist Group in New York is seeking a Performance Marketing Manager to own and optimise in-house customer-acquisition campaigns across paid social, paid search and organic channels. The role reports to the Director of Performance Marketing and focuses on driving subscription growth, ROAS and lifetime value.

You will plan and execute campaigns across Google Ads, Meta and other platforms, partner with creative and analytics teams, and provide clear performance reporting to inform strategy

Qualifications

• Significant hands-on experience in paid social and paid search.
• Experience with consumer subscriptions or e-commerce.
• Proficiency in analytics and attribution tools (GA, Amplitude, Looker Studio).
• Bachelor’s degree or equivalent professional experience.

Responsibilities

• Plan, launch and optimize in-house paid search and paid social campaigns.
• Collaborate with creative, analytics, product and marketing teams.
• Monitor performance and optimize bidding, budgets and audience targeting.
• Produce campaign reporting and insights.
• Stay current on platform changes and new paid media opportunities.

Skills

Analytical thinking

Paid social

Paid search

Campaign optimization

Cross-functional collaboration

Budget management

Education

Bachelor’s degree or equivalent

Tools

Meta Ads Manager

Google Ads

GA / Analytics tools

Looker Studio

Amplitude

Excel

Job description

The Economist Group in New York is seeking a Performance Marketing Manager to own and optimise in-house customer-acquisition campaigns across paid social, paid search and organic channels. The role reports to the Director of Performance Marketing and focuses on driving subscription growth, ROAS and lifetime value.

You will plan and execute campaigns across Google Ads, Meta and other platforms, partner with creative and analytics teams, and provide clear performance reporting to inform strategy