Performance Marketing Manager

93 Play Street; Austin (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

93 Play Street is seeking a hands-on Ecommerce Performance Marketing Lead to own paid acquisition across markets from our HQ in East Austin. You will manage multi-channel campaigns, orchestrate budgets, and drive profitable CAC/ROAS outcomes while testing new channels.

You will partner with creatives, analytics, and the Ecommerce Manager to optimize landing pages, conversions, and checkout performance, using Meta, Google, Shopify, and GA4 to maximise revenue and growth.

Qualifications

• 4+ years in ecommerce performance marketing.
• Experience managing $500k+ annual media budgets.
• Strong Meta and Google expertise.
• Shopify experience and GA4 knowledge.
• Solid attribution and analytics skills.

Responsibilities

• Own the paid acquisition strategy across all markets.
• Build quarterly and annual channel plans.
• Manage media budgets and forecasting.
• Deliver profitable customer acquisition against CPA, MER and ROAS targets.
• Identify new growth channels and testing opportunities.
• Oversee all paid activity (Meta, Google, YouTube, Pinterest, TikTok, affiliates, influencer paid amplification, display & retargeting).
• Brief creative, develop testing plans, improve CTR and conversions.
• Weekly reporting on revenue, spend, ROAS, MER, CAC, CPA, and attribution with actionable insights.
• Collaborate with Ecommerce Manager to optimise landing pages, CRO, and checkout performance.

Skills

Ecommerce marketing

Budget management

Meta & Google ads

Shopify

GA4

Attribution

Analytics

Pinterest & TikTok ads

Tools

Meta Ads

Google Ads

GA4

Shopify

Job description

You will own the paid acquisition strategy across every digital channel, ensuring budgets are invested efficiently to maximise revenue, profitability and customer growth.

This is a highly commercial role requiring someone equally comfortable analyzing data, briefing creative, managing agencies and scaling campaigns internationally.

Responsibilities

• Own the paid acquisition strategy across all markets.
• Build quarterly and annual channel plans.
• Manage media budgets and forecasting.
• Deliver profitable customer acquisition against CPA, MER and ROAS targets.
• Identify new growth channels and testing opportunities.

Manage all paid activity including:

• Meta
• Google Search
• Google Shopping
• Performance Max
• YouTube
• Pinterest
• TikTok
• Affiliate Marketing
• Influencer Paid Amplification
• Display & Retargeting

Work closely with the team to:

• Brief new ad creative
• Identify winning hooks and messaging
• Develop UGC testing plans
• Improve CTR and conversion

Reporting & Analysis

Own weekly reporting across:

• Revenue
• Spend
• ROAS
• MER
• CAC
• CPA
• Customer acquisition
• Incrementality
• Attribution

Provide clear recommendations rather than simply reporting numbers.

Partner with the Ecommerce Manager to improve:

• Landing pages
• Conversion rate
• Checkout performance

Skills & Experience

• 4+ years in ecommerce performance marketing
• Experience managing $500k+ annual media budgets
• Strong Meta and Google expertise
• Shopify experience
• Google Analytics 4
• Attribution knowledge
• Strong analytical skills
• Pinterest, TikTok and Microsoft ads experience

Success Measures

• Revenue growth
• ROAS
• MER
• Customer acquisition
• New customer growth
• CPA improvement

Working Model

• Full-time at our HQ in East Austin

Compensation

Competitive, dependent on experience.