Growth-Minded Performance Marketing Associate Manager

HEARST MAGAZINE MEDIA INC; New York (NY); Hybrid; USD 66,000 - 70,000; Full time

Benefits offered by this job

Work with the Best

Grow Your Skills

Work-Life Harmony

Foster Connection & Belonging

Wellness First

Plan for Your Financial Future

Job summary

Hearst Magazine Media Inc. is seeking an Associate Manager, Performance Marketing in New York, NY, to drive customer acquisition through data-informed strategies and creative experimentation.

You will manage paid media campaigns across social, search, and emerging channels, collaborating with multiple teams to optimize performance and ROI. You will leverage AI tools and automation to accelerate testing and improve efficiency, while maintaining a fast-paced, detail-oriented approach in a hybrid

Qualifications

• 1+ years of experience managing paid media campaigns for a consumer business.
• Hands-on experience with Meta, Google, and other paid acquisition platforms.
• Familiarity with CPA, CPL, and ROAS metrics.
• Strong analytical skills with the ability to interpret performance data and make actionable recommendations.
• Excellent communication and cross-functional collaboration skills.
• Strong organizational skills with attention to detail and ability to manage multiple priorities.
• Curiosity and enthusiasm for experimentation, AI-enabled marketing, and continuous learning.
• Ability to thrive in a fast-paced, collaborative environment while managing competing priorities.

Responsibilities

• Develop and execute paid acquisition strategies across Hearst Magazines' consumer portfolio.
• Manage day-to-day paid media campaigns across paid social, search, and emerging channels.
• Optimize campaign budgets, audience targeting, bidding strategies, and channel performance.
• Lead paid distribution strategies for editorial, membership, and branded content.
• Design and execute creative testing plans to improve messaging and targeting.
• Track campaign performance against KPIs and translate insights into optimization recommendations.
• Leverage AI tools, platform automation, and emerging technologies to improve workflows and testing.
• Collaborate with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics teams.

Skills

Paid media management

Analytics

Cross-functional collaboration

Experimentation

Tools

Meta

Google

Job description

Hearst Magazine Media Inc. is seeking an Associate Manager, Performance Marketing in New York, NY, to drive customer acquisition through data-informed strategies and creative experimentation.

You will manage paid media campaigns across social, search, and emerging channels, collaborating with multiple teams to optimize performance and ROI. You will leverage AI tools and automation to accelerate testing and improve efficiency, while maintaining a fast-paced, detail-oriented approach in a hybrid