Growth-Driven Performance Marketing Manager

North; New York (NY); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

16 weeks of paid parental leave (birth

Job summary

North is seeking a Performance Marketing Manager to scale our paid acquisition engine across Google Ads, LinkedIn, Meta, and more. You’ll own strategy, execution, and optimization to turn spend into a qualified pipeline.

You’ll partner with sales, product marketing, design, and external partners, develop testing roadmaps, write campaigns and landing pages, and apply AI to speed up research and iteration. This hands-on role requires data‑driven decision making and a track record of growing paid

Qualifications

• 3+ years of growth marketing, paid acquisition, performance marketing, or demand generation, preferably at a B2B SaaS company.

Responsibilities

• Manage paid acquisition campaigns across platforms such as Google Ads, LinkedIn, Meta, and other relevant paid channels
• Audit our current paid programs and identify opportunities to improve targeting, campaign structure, tracking, creative, conversion rates, and ROI
• Help scale paid media budgets responsibly while maintaining clear performance and pipeline goals
• Research, recommend, and test new advertising platforms and acquisition channels based on where our finance, FinOps, engineering, and cloud infrastructure audiences spend their time
• Develop structured testing roadmaps across audiences, messaging, offers, formats, landing pages, and creative concepts
• Write and refine campaign content, including ad copy, landing-page copy, headlines, calls to action, email follow-up, and supporting campaign materials
• Develop creative concepts and briefs for static ads, video, social content, landing pages, and other paid campaign assets
• Partner with design and other internal or external resources to bring campaign creative to life
• Build landing pages and campaign experiences that connect paid messaging to clear buyer outcomes and strong conversion paths
• Work with sales and product marketing to understand buyer pain points, objections, and language, then translate those insights into campaign messaging
• Create campaigns tailored to finance, FinOps, engineering, and cloud infrastructure audiences
• Monitor campaign performance, attribution, cost per acquisition, conversion rates, pipeline contribution, and sourced or influenced revenue
• Use performance data to quickly identify what is working, pause what is not, and prioritize the next round of testing
• Maintain accurate campaign tracking and reporting across advertising platforms, HubSpot, and web analytics tools
• Stay current on new platforms, advertising products, targeting capabilities, and changes in paid media best practices

Skills

Growth marketing

Paid acquisition

Performance marketing

Demand generation

Google Ads

LinkedIn

Campaign optimization

Copywriting

Analytics

HubSpot

AI workflows

Sales collaboration

Tools

HubSpot

Webflow

Unbounce

Figma

Job description

North is seeking a Performance Marketing Manager to scale our paid acquisition engine across Google Ads, LinkedIn, Meta, and more. You’ll own strategy, execution, and optimization to turn spend into a qualified pipeline.

You’ll partner with sales, product marketing, design, and external partners, develop testing roadmaps, write campaigns and landing pages, and apply AI to speed up research and iteration. This hands-on role requires data‑driven decision making and a track record of growing paid