Performance Marketing Manager

The Economist; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Pension / 401(k)

Private health insurance

Counselling and wellbeing resources

Work From Anywhere program (25 days)

Generous leave and volunteering days

Free Economist content access

Job summary

The Economist is seeking a highly analytical Performance Marketing Manager to lead in-house paid social, paid search and organic social initiatives. Reporting to the Director of Performance Marketing, you will plan, build, launch and optimise campaigns across Google Ads, Meta and other channels to drive subscription growth.

You will translate data into actionable insights, partner with creative, analytics, product and editorial teams, and manage meaningful budgets while advancing in-house

Qualifications

• 3–5 years’ experience in performance marketing with hands-on responsibility for paid social and paid search.

Responsibilities

• Plan, build, launch and optimise paid search and paid social campaigns in-house, aligned to acquisition, revenue, CPA, ROAS and lifetime-value objectives.
• Manage day-to-day campaign execution across platforms including Google Ads and Meta, with exposure to LinkedIn, Reddit, display and native media.
• Support the Director of Performance Marketing in developing channel strategies, media plans, forecasting and budget recommendations.
• Monitor performance closely and make proactive optimisation decisions across bidding, budgets, audiences, keywords, creative, placements and campaign structure.
• Identify insights and opportunities to improve conversion rates, efficiency, scale and incrementality across the acquisition funnel.
• Partner with creative teams to develop, test and refresh high-performing ad creative and messaging.
• Work with analytics, data and product teams to ensure accurate measurement, reporting and attribution, and to identify onsite and checkout-funnel opportunities.
• Produce clear campaign reporting and performance updates, communicating key results, risks and recommended actions.
• Work with Editorial in optimizing organic social content and creating stronger engaged prospects.
• Stay current on platform developments, privacy and measurement changes, and emerging paid-media opportunities.
• Help establish and maintain rigorous in-house campaign-management standards, documentation and quality assurance.

Skills

Performance marketing

Paid social

Paid search

Analytics

Budget management

Campaign optimization

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

Meta Ads Manager

Google Ads

Google Analytics

Amplitude

Looker Studio

Excel / Google Sheets

DV360

Job description

Who we are

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information‑services company powered by digital innovation, analytical rigour and evidence‑based insight.

Across our three businesses - The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision‑makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

Want to discover more about life at The Economist Group? Follow @EconomistCareers on Instagram to discover the people, stories and opportunities that make TEG unique.

Performance Marketing Manager

The Economist is seeking a highly analytical, hands‑on Performance Marketing Manager with strong expertise in paid social, paid search, and organic social. Reporting to the Director of Performance Marketing, this role will plan, build, launch and optimise in‑house customer‑acquisition campaigns across key biddable media platforms.

The ideal candidate combines excellent media planning and execution skills with a deep curiosity about performance, audiences and conversion. They will be comfortable working directly in advertising platforms, managing meaningful budgets, translating data into action, and partnering closely with creative, analytics, product, editorial, and marketing teams to deliver subscription growth.

Key responsibilities

• Plan, build, launch and optimise paid search and paid social campaigns in-house, aligned to acquisition, revenue, CPA, ROAS and lifetime‑value objectives.
• Manage day‑to‑day campaign execution across platforms including Google Ads and Meta, with exposure to additional channels such as LinkedIn, Reddit, display and native media a plus.
• Support the Director of Performance Marketing in developing channel strategies, media plans, forecasting and budget recommendations.
• Monitor performance closely and make proactive optimisation decisions across bidding, budgets, audiences, keywords, creative, placements and campaign structure.
• Identify insights and opportunities to improve conversion rates, efficiency, scale and incrementality across the acquisition funnel.
• Partner with creative teams to develop, test and refresh high‑performing ad creative and messaging.
• Work with analytics, data and product teams to ensure accurate measurement, reporting and attribution, and to identify onsite and checkout‑funnel opportunities.
• Produce clear campaign reporting and performance updates, communicating key results, risks and recommended actions.
• Work with Editorial in optimizing organic social content and creating stronger engaged prospects.
• Stay current on platform developments, privacy and measurement changes, and emerging paid‑media opportunities.
• Help establish and maintain rigorous in‑house campaign‑management standards, documentation and quality assurance.

Skills and personal attributes

• Highly analytical, detail‑oriented and comfortable making decisions from performance data.
• Strong hands‑on operator who enjoys working directly in platforms and solving problems quickly.
• Curious and proactive, with a continual‑test‑and‑learn mindset.
• Commercially minded, with a clear understanding of how media performance connects to revenue and customer value.
• Well organised, able to manage multiple campaigns, priorities and deadlines in a fast‑paced environment.
• Strong communicator who can turn complex performance data into clear recommendations.
• Collaborative and comfortable working cross‑functionally with creative, product, data and marketing stakeholders.
• Positive, accountable and motivated by ambitious growth targets.

Qualifications and experience

• 3–5 years’ experience in performance marketing, with significant hands‑on responsibility for paid social and paid search.
• Experience working at a leading media/performance agency or an established consumer brand.
• Proven experience planning, launching and optimising customer‑acquisition campaigns for a consumer subscription, e‑commerce, app or other direct‑to‑consumer business.
• Strong working knowledge of Meta Ads Manager and Google Ads, including campaign structure, bidding, targeting, optimisation and reporting.
• Experience managing substantial media budgets and delivering against CPA, ROAS, revenue or subscription‑growth targets.
• Familiarity with web analytics, attribution and reporting tools, such as Google Analytics, Amplitude, Looker Studio, Excel or Google Sheets.
• Experience in working with owned social channels and reporting tools, analyzing organic engagement signals.
• Experience with additional platforms—including LinkedIn, TikTok, Reddit, Apple Search Ads, DV360, Outbrain or other DSPs is desirable.
• Bachelor’s degree or equivalent relevant professional experience.

#LI-Hybrid

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work‑life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.