Performance Marketing Manager — Subscriptions Growth & Data-Driven

The Economist; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Pension / 401(k)

Private health insurance

Counselling and wellbeing resources

Work From Anywhere program (25 days)

Generous leave and volunteering days

Free Economist content access

Job summary

The Economist is seeking a highly analytical Performance Marketing Manager to lead in-house paid social, paid search and organic social initiatives. Reporting to the Director of Performance Marketing, you will plan, build, launch and optimise campaigns across Google Ads, Meta and other channels to drive subscription growth.

You will translate data into actionable insights, partner with creative, analytics, product and editorial teams, and manage meaningful budgets while advancing in-house

Qualifications

• 3–5 years’ experience in performance marketing with hands-on responsibility for paid social and paid search.

Responsibilities

• Plan, build, launch and optimise paid search and paid social campaigns in-house, aligned to acquisition, revenue, CPA, ROAS and lifetime-value objectives.
• Manage day-to-day campaign execution across platforms including Google Ads and Meta, with exposure to LinkedIn, Reddit, display and native media.
• Support the Director of Performance Marketing in developing channel strategies, media plans, forecasting and budget recommendations.
• Monitor performance closely and make proactive optimisation decisions across bidding, budgets, audiences, keywords, creative, placements and campaign structure.
• Identify insights and opportunities to improve conversion rates, efficiency, scale and incrementality across the acquisition funnel.
• Partner with creative teams to develop, test and refresh high-performing ad creative and messaging.
• Work with analytics, data and product teams to ensure accurate measurement, reporting and attribution, and to identify onsite and checkout-funnel opportunities.
• Produce clear campaign reporting and performance updates, communicating key results, risks and recommended actions.
• Work with Editorial in optimizing organic social content and creating stronger engaged prospects.
• Stay current on platform developments, privacy and measurement changes, and emerging paid-media opportunities.
• Help establish and maintain rigorous in-house campaign-management standards, documentation and quality assurance.

Skills

Performance marketing

Paid social

Paid search

Analytics

Budget management

Campaign optimization

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

Meta Ads Manager

Google Ads

Google Analytics

Amplitude

Looker Studio

Excel / Google Sheets

DV360

Job description

The Economist is seeking a highly analytical Performance Marketing Manager to lead in-house paid social, paid search and organic social initiatives. Reporting to the Director of Performance Marketing, you will plan, build, launch and optimise campaigns across Google Ads, Meta and other channels to drive subscription growth.

You will translate data into actionable insights, partner with creative, analytics, product and editorial teams, and manage meaningful budgets while advancing in-house