Global Performance Marketing Lead

Affiliate Landscape; Boston (MA); On-site; USD 130,000 - 170,000; Full time

Job summary

WHOOP in Boston is hiring a Senior Manager of Performance Marketing to lead global paid acquisition across paid social, search, video, and emerging platforms, driving member growth and revenue while optimizing CAC and ROAS. You will partner with Marketing Analytics, Creative, Brand Media, and Strategy & Operations to establish measurement frameworks, forecast budgets, and plan testing roadmaps.

This role emphasizes data-driven decision-making, cross-functional collaboration, and effective

Qualifications

• 7+ years of performance or growth marketing experience.
• Experience managing large-scale paid media budgets across acquisition channels.
• Strong analytical skills with data-driven decision making.
• Ability to build forecasting models and communicate impact to senior stakeholders.
• Experience partnering with cross-functional teams (Analytics, Product, Creative, Finance).
• Solid understanding of attribution methodologies and marketing measurement best practices.

Responsibilities

• Manage performance marketing programs across paid social, search, video, and emerging platforms.
• Develop and manage channel budgets, forecasting models, and ROAS optimization.
• Allocate and optimize media spend across global campaigns, markets, and audiences.
• Partner with Marketing Analytics to establish measurement frameworks and insights.
• Collaborate with Creative, Brand Media, and Strategy teams to improve creative and messaging.

Skills

Performance marketing

Growth marketing

Digital acquisition

Paid social

Forecasting

Measurement frameworks

Attribution

Stakeholder communication

Job description

WHOOP in Boston is hiring a Senior Manager of Performance Marketing to lead global paid acquisition across paid social, search, video, and emerging platforms, driving member growth and revenue while optimizing CAC and ROAS. You will partner with Marketing Analytics, Creative, Brand Media, and Strategy & Operations to establish measurement frameworks, forecast budgets, and plan testing roadmaps.

This role emphasizes data-driven decision-making, cross-functional collaboration, and effective