Performance Marketing & Operations Lead (SaaS Growth)

Appen Limited; Oregon; Hybrid; USD 90,000 - 140,000; Full time

Job summary

Appen Limited is seeking a Performance Marketing & Marketing Operations Manager to drive paid media performance and manage the marketing systems that support growth. You’ll own campaign execution, budget optimization, and HubSpot operations, collaborating with the Director of Demand Generation to move AI-focused leads through the funnel.

The role emphasizes data-driven decision making, ABM alignment, and building attribution models and dashboards to measure pipeline impact.

Qualifications

• 3–5 years of experience in B2B performance marketing and marketing operations.
• Hands-on expertise with LinkedIn Ads and Google Ads, including campaign management and budget ownership.
• Strong HubSpot administration skills, including marketing automation, lead scoring, workflows, and lifecycle management.
• Familiarity with ABM, intent data, and audience segmentation.
• Proven ability to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics.
• Practical experience using AI tools to improve marketing workflows and campaign execution.
• Attention to detail, analytical thinking, and ability to manage competing priorities.
• Proactive, results-oriented with a learn-and-adapt mindset.

Responsibilities

• Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and ABM programs.
• Manage paid media budgets, including allocation, pacing, and performance against pipeline goals.
• Build targeted and retargeting audiences using account insights and intent data.
• Monitor CPL, SQL, and pipeline contribution with ongoing A/B testing and reporting.
• Manage HubSpot operations, including workflows, forms, lead scoring, lifecycle stages, and marketing automation.
• Improve lead routing, sales handoffs, and data quality for efficient conversion.
• Maintain UTM tracking standards and build attribution models and full-funnel dashboards.
• Oversee marketing technology integrations and ensure email marketing compliance (GDPR, CAN-SPAM, CASL).
• Partner with Sales and Marketing to improve campaign performance, lead management, and reporting accuracy.

Skills

Performance marketing

Marketing operations

Campaign management

Analytical thinking

ABM awareness

Tools

HubSpot

LinkedIn Ads

Google Ads

Salesforce

Looker Studio/Tableau

Job description

Appen Limited is seeking a Performance Marketing & Marketing Operations Manager to drive paid media performance and manage the marketing systems that support growth. You’ll own campaign execution, budget optimization, and HubSpot operations, collaborating with the Director of Demand Generation to move AI-focused leads through the funnel.

The role emphasizes data-driven decision making, ABM alignment, and building attribution models and dashboards to measure pipeline impact.