Growth-Driven Performance Marketing & Ops Manager

Appen Limited; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Appen Limited is seeking a Performance Marketing & Marketing Operations Manager in the United States to optimize paid media campaigns, manage marketing systems, and drive measurable pipeline growth.

The role reports to the Director of Demand Generation and focuses on turning strategies into data-driven results, improving processes, and ensuring data quality across campaigns and CRM workflows.

Qualifications

• 3–5 years of experience in B2B performance marketing and marketing operations.
• Hands-on expertise with LinkedIn Ads and Google Ads, including campaign management, optimization, and budget ownership.
• Strong HubSpot administration skills, including marketing automation, lead scoring, workflows, and lifecycle management.
• Familiarity with ABM, intent data, and audience segmentation.
• Proven ability to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics.
• Practical experience using AI tools to improve everyday marketing workflows, efficiency, and campaign execution.
• Strong attention to detail, analytical thinking, and the ability to manage competing priorities independently.
• A proactive, results-oriented approach with a willingness to test, learn, and continuously improve.

Responsibilities

• Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and ABM programs.
• Manage paid media budgets, including allocation, pacing, and performance against pipeline goals.
• Build targeted and retargeting audiences using account insights and intent data to improve campaign effectiveness.
• Monitor CPL, SQL, and pipeline contribution through ongoing AB testing and performance reporting.
• Manage HubSpot operations, including workflows, forms, lead scoring, lifecycle stages, and marketing automation.
• Improve lead routing, Sales handoffs, and data quality to support a more efficient conversion process.
• Maintain UTM tracking standards and build attribution models and full-funnel dashboards that provide actionable insights to leadership.
• Oversee marketing technology integrations and ensure email marketing compliance with GDPR, CAN-SPAM, and CASL.
• Partner with Sales and Marketing to improve campaign performance, lead management, and reporting accuracy.

Skills

B2B performance marketing

Marketing operations

LinkedIn Ads

Google Ads

HubSpot administration

ABM

Intent data

Audience segmentation

Marketing analytics

Attribution modeling

AI tools for marketing workflows

Project management

Tools

Salesforce administration

Looker Studio

Tableau

HubSpot certifications

Job description

Appen Limited is seeking a Performance Marketing & Marketing Operations Manager in the United States to optimize paid media campaigns, manage marketing systems, and drive measurable pipeline growth.

The role reports to the Director of Demand Generation and focuses on turning strategies into data-driven results, improving processes, and ensuring data quality across campaigns and CRM workflows.