Growth & Performance Marketing Strategist

Ascend Wellness Holdings (CSE: AAWH.U / OTCQX:AAWH); Rochelle Park (NJ); On-site; USD 120,000 - 170,000; Full time

Job summary

Ascend Wellness Holdings is seeking a Manager of Growth & Performance Marketing to own media strategy across SEM, SEO, and programmatic channels, driving ROI and scale. The role combines media leadership with analytics, turning complex performance data into actionable business guidance and working with agencies to optimize campaigns across markets.

You will partner with Brand, Ecommerce, Loyalty, and Insights teams, manage budgets and KPIs such as CAC and ROAS, and stay ahead of platform changes

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics or related discipline.
• 4+ years of performance marketing or digital media experience with deep SEM/programmatic expertise and strong SEO knowledge.
• Experience managing meaningful media budgets and agency partners with a track record of improving KPIs (CAC/ROAS).
• Strong understanding of media best practices, optimization levers, audience strategy, bidding, attribution, and tracking.
• Analytical skills with large datasets; familiarity with analytics tools (BDSA, Hoodie Analytics) is a plus.
• Knowledge of Google Ads, Google Analytics, Search Console; advanced Excel skills.

Responsibilities

• Own media strategy and optimization across SEM, SEO, programmatic and other paid digital channels, focused on maximizing business impact and ROI.
• Manage budgets, pacing, audience strategy, channel mix and performance against acquisition, traffic, conversion, CAC, ROAS and other commercial KPIs.
• Lead agency and vendor management, challenging recommendations and ensuring partners apply best practices across planning, activation, optimization, measurement and reporting.
• Serve as the internal subject‑matter expert on paid/organic search, programmatic media, platform capabilities and optimization, translating technical complexity into clear actions.
• Translate promotions, launches and market priorities into media strategies, briefs, audience plans and activation requirements for agency execution.
• Build and interpret reporting that connects media activity to business outcomes; identify trends, anomalies, risks and opportunities and translate them into action.
• Partner with analytics and growth teams on forecasting, customer acquisition and broader growth initiatives.
• Drive disciplined testing across audiences, creative, channels and offers, with clear hypotheses and actionable recommendations.
• Work cross‑functionally with Brand, Retail & Trade, eCommerce, Loyalty/CRM, Creative and Insights to connect media strategy to commercial priorities.
• Maintain a high bar for media QA, tracking, attribution, landing‑page experience and reporting; proactively resolve issues with agencies and partners.
• Stay current on platform changes, search trends, privacy/measurement developments and cannabis advertising restrictions; use AI tools to improve analysis and workflow efficiency.

Skills

Performance marketing

SEO

Programmatic

Budgets

Agency management

Analytics

Google Ads

Google Analytics

Search Console

Excel

Data to insights

BDSA

Hoodie Analytics

Education

Bachelor’s degree in Marketing/Business/Analytics

Tools

DSP platforms

Job description

Ascend Wellness Holdings is seeking a Manager of Growth & Performance Marketing to own media strategy across SEM, SEO, and programmatic channels, driving ROI and scale. The role combines media leadership with analytics, turning complex performance data into actionable business guidance and working with agencies to optimize campaigns across markets.

You will partner with Brand, Ecommerce, Loyalty, and Insights teams, manage budgets and KPIs such as CAC and ROAS, and stay ahead of platform changes