Senior Data Analyst - Marketing and Data Insights

TaxAct; United States; On-site; USD 80,000 - 110,000; Full time

Job summary

A leading software development company in the United States is seeking a Senior Data Analyst to lead impactful analysis across marketing and conversion funnels. This analytical role focuses on uncovering user behavior insights, driving engagement optimization, and influencing strategic decisions. Candidates should have strong skills in SQL and data visualization tools like Tableau or Power BI, with 5-8 years of relevant experience.

Qualifications

• 5-8 years in Data Analysis and providing actionable insights to stakeholders.
• Expertise in SQL for data extraction and transformation.
• Experience analyzing marketing funnel, paid media performance, and conversion behavior.

Responsibilities

• Lead deep-dive analysis into user journeys, funnel performance, and campaign effectiveness.
• Build and maintain SQL-driven datasets and dashboards to track KPIs across paid search, display, and site behavior.
• Analyze structured and semi-structured data from sources.

Skills

SQL

Data visualization

Data storytelling

Analytical skills

Communication

Tools

Tableau

Power BI

Job description

Overview

We’re seeking a Senior Data Analyst to lead high-impact, insight-driven analysis across our marketing and conversion funnel. This role focuses on deep exploration of data — not just reporting, but discovering what’s happening beneath the surface and translating it into clear, strategic recommendations. You’ll work closely with marketing, growth, and product teams to investigate user behavior, campaign performance, and conversion trends, helping us understand where users drop off, what drives engagement, and how to optimize ROI. This is a highly analytical role requiring strong SQL, data visualization, and storytelling skills — ideal for someone who’s passionate about uncovering answers and influencing decisions with data.

Responsibilities

• Lead deep-dive analysis into user journeys, funnel performance, and campaign effectiveness
• Build and maintain SQL-driven datasets and dashboards to track KPIs across paid search, display, and site behavior
• Analyze structured and semi-structured data from sources
• Identify trends, anomalies, and performance drivers; recommend optimizations for acquisition, engagement, and retention
• Develop and present insights to marketing, product, and executive stakeholders
• Support attribution analysis, segmentation, and ad hoc business questions that require investigative thinking

Qualifications

• 5-8 years in Data Analysis and providing actionable insights to stakeholders
• Expertise in SQL for data extraction and transformation
• Advanced skills in Tableau or Power BI for data visualization and dashboarding
• Experience analyzing marketing funnel, paid media performance, and conversion behavior
• Strong communication and data storytelling skills with a focus on the “so what?”
• Proactive, curious, and confident working across multiple teams and data sources

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Analyst

Industries

• Software Development