Marketing Performance & Insights Analyst

National-Vision,-Inc; Lawrenceville (GA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401k with company match

Paid time off

Paid holidays

Parental leave

Employee eyewear discount

Job summary

National Vision is hiring a Marketing Performance Analyst to support the Marketing Insights & Optimization team in campaign measurement and performance reporting across media, CRM, and ecommerce channels.

The role partners with data scientists and marketing teams to turn data into actionable recommendations, build dashboards, and drive optimization across customer journeys and touchpoints.

Qualifications

• 2-4 years in marketing analytics, media analytics, CRM analytics, digital analytics, campaign measurement, or related fields.
• Retail, ecommerce, healthcare, optical, multi-location retail, agency analytics, or consumer brand environments preferred.
• Strong ability to summarize findings clearly and relate metrics to business outcomes.
• Experience with BI platforms and web analytics (Power BI, Tableau, Looker, Google Analytics 4, Adobe Analytics) is required.
• Excellent written and verbal communication skills to support data-informed decisions.

Responsibilities

• Support recurring marketing performance reporting across media, CRM, digital, ecommerce, campaign, and customer journey touchpoints.
• Analyze trends in traffic, conversion, appointment bookings, campaign response, and audience behavior.
• Assist with MMM, incrementality testing, geo tests, holdouts, lift studies, and other marketing effectiveness analyses.
• Prepare campaign readouts that summarize results, learnings, implications, and recommended steps.
• Build and maintain dashboards and templates to support leadership decisions.
• Collaborate with Media and CRM teams to evaluate campaign performance and lifecycle engagement.
• Connect research findings with brand health signals and behavioral data.
• Support agency/vendor measurement by preparing data inputs and interpreting outputs.
• Interpret outputs from MMM and other measurement tools for practical implications.

Skills

Campaign measurement

Data interpretation

Communication of findings

Education

Bachelor's degree in Marketing or related field

Tools

Power BI

Tableau/Looker

Excel/Google Sheets

Adobe Analytics

Job description

National Vision is hiring a Marketing Performance Analyst to support the Marketing Insights & Optimization team in campaign measurement and performance reporting across media, CRM, and ecommerce channels.

The role partners with data scientists and marketing teams to turn data into actionable recommendations, build dashboards, and drive optimization across customer journeys and touchpoints.