Performance Creative Strategy Lead Remote DTC Brand

Content Creators; United States; Remote; USD 100,000 - 120,000; Full time

Job summary

Content Creators is seeking a Creative Strategy Lead to own the performance-driven advertising creative across Meta, TikTok, and other channels. This hands-on role reports to the CEO and shapes the in-house creative process.

You will lead customer research, craft hooks and scripts, brief creators and editors, and build a testing roadmap that ties creative outcomes to customer acquisition and revenue growth.

Qualifications

• Hands-on performance creative strategy experience for DTC brands.
• Experience developing paid creative for ecommerce or DTC products.
• Portfolio with personally developed concepts, hooks, scripts, briefs, plus testing insights.
• Strong consumer research to translate insights into advertising concepts.
• Excellent direct-response copywriting, storytelling, and judgement.
• Experience in structured testing programs and data-driven decisions.
• Ability to brief and direct creators, editors, and designers.

Responsibilities

• Own creative process from customer research to scripting, briefs, and direction.
• Lead paid advertising creative for Meta, TikTok, and acquisition channels.
• Collaborate with Paid Media, Social Media, and Creator Partnerships.
• Write briefs, scripts, and production guidelines; guide production partners.
• Maintain repeatable workflows linking research, development, testing, and iteration.

Skills

Creative strategy

Direct-response copywriting

Performance testing

UGC briefing

Cross-functional collaboration

Job description

Content Creators is seeking a Creative Strategy Lead to own the performance-driven advertising creative across Meta, TikTok, and other channels. This hands-on role reports to the CEO and shapes the in-house creative process.

You will lead customer research, craft hooks and scripts, brief creators and editors, and build a testing roadmap that ties creative outcomes to customer acquisition and revenue growth.