Head of Creative Performance

Dimond Connect; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

Dimond Connect is seeking a Head of Creative Performance to lead the creative strategy across direct response advertising. This senior, high-ownership role sits at the intersection of creative and performance, guiding paid social creative and building systems to move ideas from brief to live ads.

You will own the strategy for Meta and TikTok, lead a team of Creative Strategists, and develop testing frameworks to iterate and scale campaigns.

Qualifications

• 6–10 years in performance creative or creative strategy.
• 2–3 years in a leadership role overseeing a creative team
• Experience at a DTC brand, ideally beauty, wellness, or high-velocity consumer category
• Strong team leadership skills under performance pressure
• Analytical fluency with creative reporting tools and dashboards
• Excellent brief writing and communication; able to craft inspiring briefs
• Bonus: hands-on background as a creator or content producer

Responsibilities

• Lead creative strategy for paid social channels, with a focus on Meta and TikTok.
• Lead a team of Creative Strategists and build a high-output creative culture.
• Own performance analysis and testing frameworks for creative evaluation, iteration, and scaling.
• Translate product, audience, and performance insights into concepts that convert.
• Provide creative feedback in collaboration with media buyers to move learnings into production.
• Build systems for scalable creative production and iteration from concept to delivery.
• Ensure cross-functional alignment with media, retention, and brand teams.
• Stay ahead of platform trends to keep creative fresh and competitive.

Skills

Performance marketing

Creative strategy

Leadership

Data-driven decisions

Direct response

Platform proficiency (Meta/TikTok)

Job description

Our client in the skincare/personal care space is hiring a Head of Creative Performance!

The Role

We're looking for a Head of Creative Performance to lead creative strategy across our direct response advertising. This is a senior, high-ownership role sitting at the intersection of creative and performance. You'll set the strategic direction for paid social creative, lead a team of Creative Strategists, and build the systems that allow great ideas to move fast from brief to live ad. You're not a pure creative and you're not a pure analyst. You're someone who genuinely loves both and understands that at a DTC brand, the best creative is the kind that scales.

What You'll Own

• Creative strategy and direction for all paid social channels, with a primary focus on Meta and TikTok
• Leadership and development of a team of Creative Strategists, setting briefs, reviewing work, coaching on performance, and building a high-output creative culture
• Performance analysis and creative testing frameworks, owning the process for how creative is evaluated, iterated, and scaled or killed
• Brief creation and campaign ideation, translating product, audience, and performance insights into concepts that convert
• Creative feedback and optimization loops in collaboration with media buyers and growth teams, ensuring learnings move quickly back into production
• Systems and infrastructure for creative production and iteration at scale, reducing friction from concept to delivery
• Cross-functional collaboration with media buying, retention, and brand to ensure creative consistency and channel alignment
• Staying ahead of platform trends, formats, and best practices across Meta and TikTok to keep creative fresh and competitive

What We're Looking For

• 6–10 years in performance creative or creative strategy, with at least 2–3 years in a leadership role overseeing a creative team
• Deep expertise in direct response advertising across Meta and TikTok, understanding what makes a hook work, how to read creative data, and how to brief a concept that converts
• Proven experience at a DTC brand, ideally in beauty, wellness, or a high-velocity consumer category
• Strong team leadership skills, with experience managing Creative Strategists or similar roles and getting the best out of a creative team under performance pressure
• Analytical fluency, with comfort using creative reporting tools, platform dashboards, and data to make strategic creative decisions
• Excellent brief writing and communication, with clear, specific, and inspiring briefs
• Bonus: hands-on background as a creator, UGC strategist, content producer, or someone who's worked on production sets, with an understanding of what it takes to make the content, not just direct it