Creative Strategy Lead: DTC Performance Creative (Remote)

OnHires; United States; Remoto; USD 100.000 - 120.000; Tempo pieno

Descrizione del lavoro

OnHires is seeking a Creative Strategy Lead for a fully remote, United States-based role. You will own the creative process from research through scripting, briefing, and production, with emphasis on performance creative for Meta, TikTok, and other channels. You will collaborate with Paid Media, Social, and Creator Partnerships to drive acquisition and growth. This is a hands-on leadership individual contributor role reporting to the CEO, with a newly created mandate to shape brand advertising.

Competenze

• Proven hands-on performance creative strategy experience with DTC brands.
• Portfolio showing personally developed concepts, hooks, and briefs.
• Strong consumer research skills to translate insights into ads.
• Excellent direct-response copywriting and storytelling.
• Experience briefing and directing UGC creators, editors, designers.

Mansioni

• Research customer motivations, purchase behavior, pain points, objections and use cases to inform concepts.
• Own creative testing roadmap with paid performance focus; document results and learnings.
• Write creative briefs, scripts, hooks, and production guidelines; direct the production process.
• Collaborate with Paid Media, Social Media, and Creator Partnerships to align strategy with channel goals.

Conoscenze

Creative strategy

Direct-response copywriting

Consumer research

Testing programs

Portfolio evidence

UGC briefing

English proficiency

Paid media collaboration

Descrizione del lavoro

OnHires is seeking a Creative Strategy Lead for a fully remote, United States-based role. You will own the creative process from research through scripting, briefing, and production, with emphasis on performance creative for Meta, TikTok, and other channels. You will collaborate with Paid Media, Social, and Creator Partnerships to drive acquisition and growth. This is a hands-on leadership individual contributor role reporting to the CEO, with a newly created mandate to shape brand advertising.