Creative Strategy Lead (Fully Remote)

OnHires; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

OnHires is seeking a Creative Strategy Lead for a growing US-based direct-to-consumer brand specializing in bags and travel accessories. You will own the paid advertising creative strategy across Meta, TikTok, and other channels, driving testing and iteration to optimize performance and growth.

The role reports to the CEO and requires hands-on leadership without people management responsibilities, focusing on crafting briefs, scripts, and production guidelines, and guiding creators and editors

Qualifications

• Hands-on performance creative strategy experience with DTC brands selling physical products.
• Strong consumer research, copywriting, and creative testing skills.
• Ability to interpret performance data and translate into stronger creative decisions.

Responsibilities

• Take ownership of the creative strategy function for paid advertising across Meta, TikTok, and other channels.
• Report directly to the CEO and drive insight-driven creative testing and iteration.
• Develop and maintain a structured creative testing roadmap with clear hypotheses and documented results.
• Write briefs, scripts, and production guidelines, and direct creators and editors.
• Conduct customer research to uncover motivations and turn insights into compelling advertising concepts.

Skills

Creative strategy

DTC brand experience

Consumer research

Copywriting

Creative testing

Data-driven decisions

Job description

• Take ownership of the creative strategy function for paid advertising across Meta, TikTok, and other channels.
• Report directly to the CEO and drive insight-driven creative testing and iteration.

Key Responsibilities:

• Conduct customer research to uncover motivations and turn insights into compelling advertising concepts.
• Develop and maintain a structured creative testing roadmap with clear hypotheses and documented results.
• Write briefs, scripts, and production guidelines, and direct creators and editors.

What We're Looking For:

• Proven hands-on performance creative strategy experience with DTC brands selling physical products.
• Strong consumer research, copywriting, and creative testing skills.
• Ability to interpret performance data and translate into stronger creative decisions.

Why Join:

• Own and build the brand's performance creative process from the ground up.
• Make a direct, measurable impact on customer acquisition and business growth.
• Stay hands-on without people management responsibilities.

OnHires

Our client is a growing US-based direct-to-consumer brand specializing in bags, backpacks, travel accessories, and everyday carry products. It is expanding its in-house marketing capabilities and looking for a Creative Strategy Lead to shape its performance creative process.